Frank Smith, Evan-Picone

Pan American World Airways stewardess uniform by Frank Smith for Evan-Picone 1971 Collection of SFO Museum Gift of Thomas G. Dragges/Teresa Damgaard/Hildur Kirchdoerfer Photo credit: SFO Museum

Dubbed “The Uniform for the Superjet Era,” and created for the new wide-body jet service, this
uniform marked a new direction in Pan Am’s approach to fashion. It was created by Frank Smith
(1927–2007), chief designer at career wear manufacturer Evan-Picone, to be “a functional and
fashionable wardrobe that could be worn in all seasons, and of such quality that it would
enhance the Pan Am image.” For the first time, the Pan Am stewardess could choose from two
colors, Superjet Blue or Galaxy Gold. Fashioned after an English riding habit, it has a modified
chesterfield jacket and a flared camisole skirt in polyester with the airline’s first above-the-knee
hemline, and a cotton blouse with neckpiece. Topping off the dramatic new look is the bowler
derby.

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