Last week I wrote about the fashion exhibition at MAK, today I have to present an art book about fashion of the 20th century. This book is a benchmark if you are interested in fashion of the last century. It was just published in April and it’s trilingual (French, English and German). The artbook is subdivided in eleven chapters. Every chapter is a decade. And it’s about 600 pages thick!

The birth of couture coincides with the invention of the sewing machine and the beginning of the industrial age. Mechanization and automation were creating mass-produced clothing for a burgeoning middle class.

During my reading, I recognized, this is an amazing book about the world history in combination with fashion and Haute Couture. In September 1947, Christian Dior and Salvatore Ferragamo travelled on the same ocean liner to New York. This sounds like a great story and I think both life stories are absolutely fascinating. Every decade is described on about eight pages and it’s really interesting for people who wanna know more about the history of fashion and how it became a part of our culture.

This 3 pounds art book is a real coffee table edition and a must have for all fashion lovers who are interested in history.

The Book

#book | 20th-Century Fashion. 100 Years of Apparel Ads

#authors | Alison A. Nieder, Jim Heimann

#language | German, English, Français

#publishing house | Taschen

#ISBN | 978-3-8365-2279-3

#pages | 592

#published | 2016

you can get your copy here.