During my time at university I discovered my passion for the relation between art and fashion but since we started this blog it seems to me that the fashion industry relates more to art than I ever realized. You already know that I’m a big fan of Karl Lagerfeld who is by the way a very educated person. New evidence for that is his new collection and accompanying campaign for Fendi. It’s true homage to Dada artists Sophie Taeuber-Arp.
Normally Fendi doesn’t match my personal style, not even with Lagerfeld as the chief designer, but this collection is different. I totally love the art by Sophie Taeuber-Arp, especially her objects. The new Fendi collections reflects those, strictly speaking the collection is homage to the puppets the Swiss artist designed in 1918 for the performance of the play “King Stag”, a parody of the psychoanalysis by Sigmund Freud. I saw those puppets for the first time beginning of this year when the Kunsthalle Bielefeld presented a big retrospective of the fascinating artist’s work.
Sophie Taueber-Arp (1889-1943) is one of the most important artists of the first half of the twentieth century, having sought interdisciplinary forms of expression through painting, dance, architecture and design. For a long while her art was overshadowed by the work of her husband, Hans Arp like the art of a lot of women at that time. Like her husband, she took a great part in the DADA movement in Zurich in the 1920s. The couple moved to France in 1926, where she was a major contributor to the development of Concrete Art, as it was formulated in Paris in the 1930s.
Big parts of her work were geometric elements such as squares and triangles painted in strong colors. You can find a lot of those now in the designed prints by Karl Lagerfeld at the Fendi collection. I love it and I’m deeply disappointed that I can’t afford these pieces. Impressively Lagerfeld was allowed to use the original puppets for his campaign photos. Most of Taueber-Arp’s work is conserved in Switzerland today; the objects you see in the campaign are all borrowed from the Museum für Gestaltung in Zürich. I hope you enjoy them as much as I do.